My Experiment with Advertisements

Recently I tried out Google AdWords to see if I could get more people to view my movies. I ran an advertisement for Line of Taxis http://www.dynamiclethargyfilms.ca/line_of_taxis.php for 30 days. Before I started, I signed up for Google Analytics to track how many people visited my site. It also gave me some interesting stats on who they were.

The ad ran from June 13 to July 12. During that time, the ad showed up 1,634,721 on web pages. Out of those, the ad was “clicked” 789 times. The cost to me was a little over $28 (Canadian). AdWords allows you to choose key words that help determine where you wanted your ad posted. The indication was that the key words I chose were ineffective.

Google Analytics reported that people visited the Line of Taxis page 762 times during the trial period. I thought that should be the same as the number of “clicks”. The average time spent on the page was a little over two minutes, which is shorter than the film. However, I think that is an underestimate of the length of time someone is on the site, since if the viewer closes the window rather than visiting another page, I can’t see how you can tell how long they were on the page.

Almost 1 in 10 people who visited the Line of Taxis page then went on to visit some of my other movie pages. The undonate page was also a popular choice. There were actually fewer visits to my blog during the advertizing period.

Overall, the average number of daily visits to my site were 566 per cent higher during the campaign that after the campaign.

My site was most popular in Vietnam and China with both accounting for over 10 per cent of visits each. Canada ranked third at 8 per cent, but I suspect that most of those were my visits to the site. Iran, Indonesia, Pakistan, India, Egypt, and Thailand each accounted for more than 5 per cent of visits. The United States ranked 21st with one per cent of visits.

Calgary ranked first in cities, although I think that was mostly my visits. Ho Chi Minh City, Bangkok, Hanoi, and Cairo also ranked high. The second ranked Canadian Cities were Winnipeg, Vancouver, and Toronto, with one visit each.

I think what I learned from this experiment is that advertising is an effective way to get people to my site. I do need to improve my ads, since the one I used wasn’t very effective. Only one of every 2,000 people who saw the ad clicked on it. No one donated money or bought any of my films. That could be for any of a number of reasons. The web page may need changes, or I need to drop the prices of my movies. It could also be that nobody wants to buy them. All of my films, except for Who Shot the President http://www.dynamiclethargyfilms.ca/who_shot_the_president.php are free to view on-line, so that could undercut any sales.

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